Archives for March 28, 2012

How To (And If You Should) Use Etsy Search Ads for Advertising

The Etsy Search Ads are one of two ways that Etsy allows handmade business owners to market their business on their site. I have used them to promote my current shop in a few different ways and wanted to share my experience with those considering using this as a tool for their shop. This is 100% based off of my experience with them and you may find that other people have had different results.

My take on them: I will not be using them again as I didn’t achieve the desired results from it. I made a few sales, got an okay amount of views, and only a few favorites. But for those that want to try it out, here’s what I recommend!

1. Be specific with the products you promote

The Etsy Search ads have you pay by impression. So every time your ad is shown to someone (even if they don’t click on it), you’re charged. Therefore it’s crucial to make sure your products are ones that people want to buy, especially when paying to have them show up before other products on Etsy. Select ones with the best pictures, ones that might be a popular trend, a product that’s been marked as a favorite multiple times, etc. Choose specific products that you want to really market to people so they are more likely to click on them.

2. Only select the most relevant keywords

It may seem like the more keywords the better, but that’s not the case. The most relevant keywords are the best ones to use every time. Look at what people have searched for and how they came to your shop in the past. Try to use similar keywords to those as you already know that people come to your shop because of it. Also, try to avoid vague keywords. Colors and simple words may not always lead to a relevant search for a potential customer, leading them to completely ignore your ad.

3. Watch the trends when you begin and adjust as needed

You can adjust the ads that you have in place every 24 hours. So if you notice that one or two keywords aren’t getting you anything in terms of relevant views, you can delete them. Watch what’s bringing good traffic to your site (searches that lead to a view, favorite, or sale) and what’s not doing anything (an impression that doesn’t lead to a view, favorite, or sale.) Adjust your keywords (and products if needed) as necessary to make sure you’re getting your money worth.

4. Pay attention to the rest of your searches without the ads

Be sure to pay attention to all of the searches going to your shop during that time, not just the search ads. Adjust the keywords according to those as well. Compare and contrast your searches OUTSIDE of the search ads to see if they are truly even benefiting the products you’re trying to showcase. If your shop is doing better in the non-search ad searches, then maybe it’s not working in your favor and it may be a good time to consider ending the search ads and maybe picking a new marketing strategy.

5. Start small

You could spend A LOT of money on the search ads to find out that it doesn’t work. So I highly, highly, HIGHLY recommend starting out small. Maybe even $5-10. If you find out that it works for you, then you can easily up your amount. If it doesn’t, then you aren’t out a ton of money. The amount of money you spend only changes how often you’re given the impression/what you’re charged for so it’s in your benefit to only start with a small amount of money to find out if it works.

The How-To/5 Tips is a weekly series, dedicated to answering some of the most popular questions I’ve been asked through consulting and on my blog. Want tips on something similar in nature? Or maybe you want more personalized advice? Send me an email at afterninetofive@gmail.com.

A New Project: The Better Blogger Network

I mentioned it on Twitter and Facebook last week that I’d be announcing a new project that will be launching by the end of April. I am SO excited about this as it’s something I’ve wanted to do since the summer of last year.

So I am super excited to announce the . . .

Who is it for?

The Better Blogger Network is a networking community for bloggers with forums, profiles, a chat, and the ability to easily connect with new bloggers from around the world. You should have a want to learn to improve your blog and help others do the same. We’re striving to make sure everyone that joins BBN feels welcome in the blog world, no matter how big or small their blog is.

How much is it?

100% free! As it grows, we’ll be adding in paid options such as blogging tips, marketing tricks, e-courses, and an online conference with some of your favorite bloggers.

How can I get involved?

Other than signing up when it launches (towards the end of April), we’re looking for some volunteers to help us run the site! Below is a list of people we’re looking to bring on our team before it launches:

  • Bloggers : Share tutorials, marketing or blogging ideas/tips, networking ideas, etc. on our site’s blog
  • Forum moderators : Help keep them active, clean, and a fun time for everyone!
  • Welcome Committee : Join us in reaching out to new members and bloggers to spread the love
  • And most likely some other miscellaneous tasks.

Excited about being a part of our team when we launch? Email me and let me know what you’re interested in doing. I’ll be sending out information to everyone that emails me within a week or so!

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I can’t wait for this to launch! Once we know the exact start date, we’ll be sure to let you know. In the meantime, spread the word! We could use all the help we can get. :)