Mind Block Monday: Product Review Posts

Each week, we’ll be talking about a certain type of post or a way to get out of a creative rut – basically anything that may help you when you have writer’s block. Then if you write a post with that theme or concept in mind that week, you can link up the post and find others with similar posts that week. Along with that, you’ll be able to look through past MBM posts whenever you’re in a creative rut and hopefully find some inspiration.

This week’s topic:

Review posts are beneficial for SO many reasons, but here are a few ways review can help you grow your blog:

  • Do your own reviews. Choose a product you love, review it on your blog, and viola! You now have examples of your reviews to show to bigger companies that are interested in working with you.
  • Review popular products. Popular products get searched for so if you’re looking to make your blog SEO friendly, this is a really easy way to do so. It’s also a great way to encourage interaction of your readers by asking for their thoughts on the products that they’ve likely used.
  • Show companies your support (and possibly get something, too). There are three giveaways that I’ve done in the past that I was able to do because I truly loved the company and their products. (Think Sodastream, Skechers, Erin Condren.) I did a review of their product on my blog prior to contacting them so they already knew I had used and loved their brand. It was a great conversation starter and made the process much easier/less forced.

While they can be beneficial for both you and the reader, there are some things you should try to avoid:

  • Don’t do a review just for a free product. It may seem appealing, especially when you first start out, to do any review opportunity thrown your way. But if done correctly, product reviews actually take a lot of time and effort from you. To do that for a product you dislike or have little use for is generally a waste of time. It’s also unlikely to appeal to your core audience.
  • Neglecting the disclaimer. This one is such an easy one to do, but I see it left out a lot and it shouldn’t be because it can completely take away your credibility with the review. A simple one to two sentence review is perfect, simply stating what was given to you for you to do the review or if it was just done because you felt like reviewing a product. Also be sure to state when opinions/wording isn’t your own so people know what you actually think.
  • Don’t overdo it. Too many review posts tend to make most blogs pretty unappealing unless that’s all you do and that’s all people come to your blog for. You’ll lose readers rather quickly if you don’t otherwise.

do you use product reviews when it comes to deciding to purchasing specific items?

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  1. I like review posts! I think they’re fun unless, like you said, they are WAY over-done or if they’re a review that’s for a product the blogger doesn’t like. Free money, maybe, but for a product you don’t like? That’s just selling yourself short in my opinion. I only do a review on a product/company I LOVE. I may do one for my new Crystal Light energy packets ’cause HOLY WOW are they amazing and I really like Crystal Light as a company and oh my goodness, THIS IS A LONG COMMENT! ;)

    Also, if I purchase an Etsy item, I *try* and do a quick review. I’ve had a few arrive that just weren’t that good (despite how good they looked on Etsy) and in that case, I just accept ’tis and move on. I don’t really want to give negative feedback (and well, I’m a chicken…) Luckily this has only happened twice, I think!

    Anyway, WONDERFUL series, lovely lady!