I tuned in to the Blog Trends chat for the first time this week and honestly? I am SO glad that I did. I’m going to take a moment and get really honest with you here, just like I did in the chat.
I haven’t paid for advertising for this blog in over 6 months.
Now that doesn’t mean I haven’t worked my butt off advertising the blog in other ways. Guest posts, interviews, ad swaps, social media, emails – I made sure to promote my blog in plenty of ways for those 6+ months. In my mind, plenty of the right ways for myself and my blog.
Sure, it would have been much quicker to hand over the money and send over the button, but it never really worked for me. The amount I’d pay for the views I received, and even more so the amount of true readers or customers I received, never made sense to me. So I stopped doing it. Yet I continued on with paid advertising on my blog.
And thinking about it now, that doesn’t make a whole lot of sense to me.
How could I decide to not do something and yet still offer it to other people? If I didn’t believe in it enough to do it myself, am I really the right person to be asking someone else to do it? I don’t feel like I am. Not at all.
Even more so, remember when I talked about writing more like it’s a journal? I never rented space out in my journal. It was for my eyes only. And there was no price anyone could put on it. I know for a fact that I can’t write like it’s my journal if I’m focusing on who’s willing to hand over the cash for a spot on my sidebar.
So for now – and probably a long while – ad sales are completely non-existent.
Instead I’m going back to when I was a much smaller blogger, focusing on the relationships I can build with other people and focusing on the content I know I’m capable of writing. Focusing on rebuilding the fundamentals of why I started blogging.
Everyone that has paid for advertising will get what they paid for, but from this point forward – I’ll be focusing on ad swaps. If you’d like to see more information, you can check out the advertising page. Otherwise shoot me an email if you’re interested in swapping ads!
And for those of you that do charge for advertising – I’m not judging. This is purely a personal decision with no right or wrong answer. This is what works for me right now, nothing more.